Bottle Cap Theatre was founded by Freya Smith and Jack Williams in 2012, with the aim of creating bold, new, accessible and thought-provoking musical theatre. We want to show that musicals can educate and politicise. We believe the arts can impact positively on everyone, and so we prioritise driving engagement with members of the public who are less likely to attend the theatre regularly. We build on this engagement by leading workshops with community groups and schools, which encourage creativity and increase participants’ confidence.

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We want to change the minds of people who believe musicals are not for them. How do we do this?

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1. By creating something that feels contemporary: something that they can relate to, through our music, our dialogue and our characters

2. By moving away from musical theatre tropes that can turn audiences off, such as singing every line for no reason or initiating an unjustified glitzy tap routine (that’s not to say we don’t personally enjoy these!)

3. By listening to feedback and regularly evaluating our approach

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We want to give all of our audience members the opportunity to see someone like them on stage, which is why we prioritise working with actors and creatives currently underrepresented in theatre.

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And finally, we aim to entertain. Our goal is for audiences to enjoy our productions, to feel inspired, to share their responses with those around them and to return to our future productions.